Privacy Policy

Retention. We will retain your Personal Information for as long as is needed to carry out the purposes we’ve described, or as otherwise required by law. The criteria used to determine the applicable retention period for your Personal Information includes the length of time we have an ongoing relationship with you as a consumer and whether there is a legal obligation to which we are subject that requires us to retain your Personal Information.

Where we have no continuing purpose to process your Personal Information, we will either delete or anonymize it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.

2. SOURCES OF YOUR PERSONAL INFORMATION

We collect and obtain information from:

• You. We collect information when you provide it to us directly online, through a web form or direct communication with us by email or other message system.
• Service Providers and Contractors. We work with service providers and contractors, including marketing agencies, advertising technology vendors, fulfillment vendors and analytics providers, who collect information on our behalf in order to provide services to us, such your IP address, general location, demographic information or other information for the purpose of personalizing our advertisements to you. We only allow our service providers and contractors to collect and use your Personal Information in connection with the services they provide us and as otherwise permitted by law.
• Marketing and Analytics Providers. We engage marketing and analytics providers who assist with activities such as measuring the performance of our marketing campaigns, understanding how users interact with our website, providing attribution and conversion metrics, and helping tailor our advertising and content. These providers may collect information on our behalf, such as device identifiers, browsing activity, interaction data, and other information used for analytics, personalization, and improving the effectiveness of our marketing. They are permitted to use this information solely to provide services to us and only as allowed by applicable law.
• Affiliated Dental and Healthcare Practices. We may receive information from our affiliated dental and healthcare practices, including when we jointly offer products or services.
• Other Entities. We may collect information about you from other entities, including, for example, our affiliated entities, social media platforms, publicly accessible information, and other third‑party organizations.
• Cookies and Similar Technologies: We may use online tracking technologies, such as cookies, web beacons and/or embedded scripts, to help us remember devices associated with user of the Site, analyze the parts of our Sites that users visit, the length of time spent at any particular area, and the specific functionalities that users choose to use. Essentially, cookies are a user’s identification card for our servers. Cookies which are small text files placed on your computer’s hard drive that are read by the server that placed them, are unable to execute any code or virus and cannot take any additional information from your hard drive. You can set your browser to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. Web beacons are small graphic files linked to our servers that allow us to track your use of our Site. An embedded script is programming code that is designed to collect information about your interactions with us. All of these help us remember and respond to what you do on our Site.

3. DISCLOSURES OF PERSONAL INFORMATION TO OTHER ENTITIES

We disclose your Personal Information outlined in the table above to the following categories of entities:

• Service Providers and Contractors. We disclose all categories of Personal Information listed above with our service providers and contractors. Our service providers and contractors may have access to your Personal Information in the course of providing products or services to us. These service providers and contractors may include website developers and other vendors and suppliers that provide us with technology, services, and/or content related to our operations, payment processing, data analytics, marketing and advertising, website hosting, advertisement auditing, security and integrity of the Site, the quality and safety of the Site, debugging to identify and repair errors that impair existing intended functionality of the Site, internal research, and technical and customer support. These service providers and contractors are only using your Personal Information at our direction and on our behalf.
• Professional and Legal Advisors. We may share Personal Information with our professional service providers, such as law firms, auditors, accountants, and consultants for purposes including legal advice, regulatory compliance, audit and assurance, risk management, dispute resolution, and corporate governance.
• Marketing and Analytics Providers. We may disclose demographic information, device information, internet and network activity information, online identifiers, general location information, and other data to marketing and analytics providers that assist us with measuring the performance of our marketing campaigns, conducting website and user analytics, performing attribution and conversion measurement, personalizing advertising, and improving the effectiveness of our marketing and communications. These providers may collect information on our behalf or receive information from us for these purposes. They are permitted to use Personal Information only to provide services to us and as otherwise allowed by law.
• Affiliated Dental and Healthcare Practices. We may disclose Personal Information to our affiliated dental and healthcare practices, including in connection with jointly offered products and services.
• Third Parties. We may disclose demographic information, device, internet and network activity information, online identifiers, and general location information with third parties, such as our advertising and marketing third party partners. InterDent may work with advertising partners to serve you third-party advertisements, including interest-based advertisements, on the Site and on other services. You may be presented with an opportunity to receive information and/or marketing offers directly from third parties. If you do agree (or do not decline where permitted by law) to have your Personal Information shared, your Personal Information will be disclosed to such third parties and all information you disclose will be subject to the privacy policy and practices of such third parties. We are not responsible for the privacy policies and practices of such third parties and, therefore, you should review the privacy policies and practices of such third parties prior to agreeing to receive such information from third parties. If you later decide that you no longer want to receive communication from a third party, and unless stated otherwise in this Privacy Policy, you will need to contact that third party directly.
• Government Authorities, Legal Rights and Actions. We disclose all categories of Personal Information listed above with various government authorities in response to subpoenas, court orders, or other legal processes; to establish or exercise our legal rights or to protect our property; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us. We also may share your Personal Information when we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of InterDent, the Site, our users, customers, or others; and in connection with our Terms of Use and other agreements. We may also use IP address or other Device Identifiers to identify users, and may do so in cooperation with copyright owners, Internet Service Providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you.
• Acquirers. We may disclose and/or transfer all categories of Personal Information listed above to an acquirer, assignee or other successor entity in connection with a sale, merger, or reorganization of all or substantially all of the equity, business or assets of InterDent to which your Personal Information relates.
• Corporate Family. We disclose all categories of Personal Information listed above with our subsidiaries and affiliates, including where they act as our service providers or for their own direct marketing purposes.
• Facilitating Requests. We disclose all of the categories of Personal Information listed above at your request or direction.
• Consent. We disclose all of the categories of Personal Information listed above if we have let you know what information will be shared, with whom, and obtained your consent.

4. YOUR CHOICES REGARDING YOUR PERSONAL INFORMATION

A. Your U.S. State Privacy Rights

You have certain rights with respect to Personal Information under certain U.S. state privacy laws. Under the California Consumer Privacy Act (CCPA), these rights have been extended to Personal Information collected, used, and shared between businesses (B2B), however, these rights have not been extended in any other state. As a result, these rights are limited to consumers and not applicable to individuals in their capacity as employees of businesses that are exchanging Personal Information between one another. For purposes of this subsection, the terms “consumer”, “Personal Information”, “business purpose”, “third party”, “sell”, and “share” have the meanings ascribed to them respectively in the applicable state law. To the extent provided for under the applicable laws, you may have the right to:

• Access and Disclosure. You can request, up to two times every 12 months, that we disclose to you the categories of Personal Information we collected about you, the categories of sources from which we collected the Personal Information, the categories of Personal Information we sold or disclosed, the business or commercial purposes for collecting, selling, or sharing your Personal Information, the categories of third parties with whom we shared the Personal Information, and the specific pieces of Personal Information we collected about you. You also have the right to request a portable copy of your Personal Information.
• List of Third-Party Recipients. If you live in Oregon or Minnesota, you have the right to request a list of specific third parties to which we disclosed Personal Information. If you live in Delaware or Maryland, you have the right to request a list of the categories of third parties to which we disclosed Personal Information. You can find the categories of third parties in the Notice at Collection table above in Section 1.
• Correction and Deletion. You can request that InterDent correct or delete Personal Information that we have about you, subject to certain exceptions allowed under applicable law.
• Do Not Sell or Share My Personal Information (Opt-out of Targeted Advertising). Under certain U.S. State Privacy Laws, you may be able to request that we not sell, or share for targeted behavioral advertising, your Personal Information. We may sell, share, and use for targeted advertising the following categories of Personal Information to companies that provide marketing and advertising services to us, as well as advertisers that place advertisements on the Site: Demographic Information, Device, Internet, and Network Activity Information and Online Identifiers, General Location Information, and Inferences. You can request that we not sell or share your Personal Information by sending an email to web@interdent.com or contacting us at 800-416-1433. Please note that any opt-outs through these tools are specific to the device and browser you are using, so you should opt-out for each web browser and on each device you use. Your opt-out preferences will be deleted any time you clear your web browser’s cookie cache. We recognize Global Privacy Control (GPC) signals broadcast from web browsers as a valid opt-out request where required by applicable law. Please note that the GPC will apply only to the browser you are currently using. We do not respond to “Do Not Track” signals. If your GPC signal conflicts with an advertising preference you have selected directly on our website, your explicit selection will take precedence. We do not recognize the “Do Not Track Signal.”
• Opt-out Preference Signals/Global Privacy Control. You have the right to submit a request to opt-out of the selling and sharing of Personal Information through an opt-out preference signal. If you use an opt-out preference signal we will apply the opt-out to the device or browser which sends the opt-out preference signal and to any consumer profile associated with that browser or device, including pseudonymous profiles. You can use an opt-out preference signal by downloading a supported browser or extension. If known, we will also treat the opt-out preference signal as a valid request to opt-out of sale/sharing for the user. Some browsers allow you to send a Do Not Track signal, an older request to block tracking of users by third parties. We may not honor these older signals.
• Right to Opt-out of Profiling. Under certain U.S. State Privacy Laws, you have the right to opt out of Profiling, as applicable, in furtherance of decisions that produce legal or similarly significant effects. We do not Profile in a manner that would result in legal or similarly significant effects and as such do not offer this right.
• No Financial Incentives. We do not offer any programs that would be considered a “financial incentive” under U.S. state privacy laws.
• How to Submit a Request. You may exercise these rights by contacting us at web@interdent.com or 800-416-1433. Please note that we may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.
• How We Verify Your Identity. Whether you submit a request directly on your own behalf, or through an authorized agent, we will take reasonable steps to verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of the Personal Information.
• In response to verified requests to access, disclose, correct, and delete, we will confirm receipt of this request within 10 business days of receipt of the request where required by law.
• In response to verified requests for access and disclosure or a portable copy of your Personal Information, we will disclose and deliver the required information to you free of charge within 45 days after receiving the verifiable consumer request. We may extend this time period to deliver information once by an additional 45 days when reasonably necessary. We will provide notice of the extension within the first 45-day period.
• Following verification of your request to delete, we may require you to separately confirm that you want your Personal Information to be deleted. We will delete the information within 45 days of receiving a verifiable consumer request (subject to certain exceptions). We may extend this time period once by an additional 45 days when reasonably necessary. We will provide notice of the extension within the first 45-day period.
• Following verification of your request to correct, we may require you to provide documentation, if necessary, to rebut our own documentation that the Personal Information is accurate. If we determine, based on the totality of the circumstances, that the information is not accurate, we will respond to the request by correcting the information, deleting the information (if deletion of the information does not negatively impact you), or providing you with the name of the source from which we have received the alleged inaccurate information (if we are not the source). We will correct the information within 45 days of receiving a verifiable consumer request. We may extend this time period once by an additional 45 days when reasonably necessary. We will provide notice of the extension within the first 45-day period.
• Authorized Agent. You can designate an authorized agent to submit requests on your behalf. However, for requests to know, delete, and correct we will require written proof of the agent’s permission to do so and we will need to verify your identity directly. If you would like to designate an authorized agent to submit a request to know, delete, or correct Personal Information on your behalf, please contact us at web@interdent.com or 800-416-1433 to verify your identity and provide written proof of permission. Once verified, your authorized agent may act on your behalf. When submitting the request, please ensure the authorized agent identifies himself/herself/themselves as an authorized agent.
• Appeals. You may have a right to appeal decisions concerning your ability to exercise your consumer rights. Please contact us at web@interdent.com or 800-416-1433 to request an appeal concerning decisions on your consumer request.
• Users Under 16. Note that InterDent is not intended for users under the age of 16. We do not knowingly sell Personal Information from anyone under the age of 16. Please see our section on Minor Children below for more information.
• No Discrimination. InterDent will not discriminate against you because you made any of these requests. We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.

OTHER CONSUMER RIGHTS IN CALIFORNIA

• California Shine the Light. If you are a California resident, you have the right to ask us one time each year if we have shared Personal Information with third parties for their direct marketing purposes. To make a request, please send us an e-mail, or write to us at the address listed in the Contact Us section with “Shine the Light” in the subject line of your communication.
• California Sensitive Personal Information Disclosure. We do not collect any sensitive Personal Information as defined by California law.

B. Promotional Communications

We may directly market to you through e-mails and text messaging. You may unsubscribe from certain email communications by clicking the “Unsubscribe” link provided at the bottom of an email sent to you by InterDent. You can also opt out of our marketing text messages by replying “STOP.” Please note that we reserve the right to send you certain communications relating to your use of the Site and these transactional messages may be unaffected if you choose to opt-out from marketing communications.

C. Tracking Technologies

Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptout, by Google Analytics for Display Advertising or the Google Display Network at https://www.google.com/settings/ads/onweb/, or downloading the Google Analytics Opt-out Browser Add-on.

To learn more about targeted ads and how to opt out of receiving certain targeted ads from third parties, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/choices; (ii) for app targeted ads from DAA participants, https://www.aboutads.info/appchoices; and (iii) for targeted ads from NAI participants, https://thenai.org/how-to-opt-out/. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).

You may also limit our use of information collected from or about your mobile device for purposes of serving targeted ads to you by going to your device settings and turning off tracking for advertising purposes.

Most browsers allow you to control tracking tools on your web browser. You do not have to accept cookies to use our Website; however, if you disable cookies, certain functionality on our Website may be lost. Most browsers allow you to delete cookies or decline to accept cookies by going to the preferences, tools or options menus of your browser. Selections you make are device-specific and browser-specific, meaning that you should update your preferences on each device you use and within each browser. Any opt-outs through these tools are specific to the device and browser you are using, so you should opt-out for each web browser and on each device you use. Your opt-out preferences will be deleted any time you clear your web browser’s cookie cache.

Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any other entities’ statements regarding their opt out options or programs.

5. SECURITY OF PERSONAL INFORMATION

We value the security of our users Personal Information and incorporate commercially reasonable safeguards to help protect and secure your Personal Information. However, no data transmission over the Internet, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us, and you use our Site and provide us with your information at your own risk.

6. OTHER IMPORTANT INFORMATION

A. Links to Other Sites

We are not responsible for the content or practices of third party websites that may be linked to our website. These links are purely for informational purposes only. Please note that when you click on these linked sites you are clicking onto another website, and that linked website may collect personally identifiable information about you. We do not control the collection or use of such information and the practices of those websites are not covered by this Privacy Policy. Accordingly, we do not endorse, approve or hold ourselves responsible for the privacy policies, terms of use or information gathering practices of any site that you may link to and/or from our website. Thus, our Privacy Policy does not apply to those linked sites. We encourage you to obtain and read the privacy statements of these linked websites as they may differ from ours. Again, these links are purely for informational purposes only and InterDent does not approve, endorse or control any such other website’s content and/or practices or policies.

B. Notice of Changes to Our Privacy Policy

This Privacy Policy reflects our current practices, and is subject to change and update from time to time. When we post changes to this Privacy Policy we will modify the “Effective Date” at the top of this Privacy Policy to indicate when such changes have come into effect.

7. CHILDREN’S PRIVACY

The content and services provided through the Site is intended for a general audience. InterDent does not knowingly collect, use, or disclose Personal Information from children under the age of 13 without prior parental consent, except as permitted by the Children’s Online Privacy Protection Act. If you are a parent who consents to the collection of Personal Information from your child, you agree that your child may use all of our services and that we may collect, use, and disclose your child’s Personal Information consistent with this Privacy Policy.

8. CONTACT US

If you have any questions about this Privacy Policy, the practices of our website, or your dealings with our website you can contact us at web@interdent.com or 800-416-1433.

Remember, Personal Information provided by you via general e-mail inquiries to the InterDent’s website, such as your e-mail address, is used to respond to your inquires in the ordinary course of business and is not shared with third parties.

If you wish to be removed from our database, please let us know by sending an e-mail notification to web@interdent.com or contacting us at 800-416-1433 and advise us that you would like to unsubscribe. You may also write to the following address:

InterDent Service Corporation
Attn: Marketing Department
2260 E. Imperial Highway, 8th Floor
El Segundo, CA 90245